A new study published in The Journal of Social Psychology gives us a bit of scientific background to the well known phenomenon we call “The Five Beer Queer.”
“This field study, conducted outside of bars in the Midwestern United States, examined 83 heterosexuals’ sexual willingness with a same- or other-sex partner. Participants viewed a randomly assigned video vignette of a same- or other-sex partner. Alcohol intake, partner attractiveness, and sexual willingness were measured. Using moderated regression analysis, we found that alcohol intake predicted sexual willingness with the male target for both men and women, but not with the female target. The attractiveness of same-sex partners was related to sexual willingness. Sexual willingness was only influenced by alcohol intake and perceived attractiveness of a same-sex prospective partner. Most notably, alcohol intake was related to increased sexual willingness of men with a same-sex partner, suggesting a potential shift in normative casual sexual behavior among heterosexual men.”
In other words, straight guys are more likely to “go there” if they’ve had a few drinks.
My own personal market research in this area back in college could have told you that, although I should probably point out that it’s NEVER ok to ply your hot straight guy friend with tequila shots in hopes that he’ll give you a shag.